From May 20-22, 2025, the Joy-Natural team immersed itself in Vitafoods Europe 2025 – the global pinnacle event for the nutraceutical industry. Amidst the vibrant energy of Barcelona, Spain, we connected with the pulse of Europe’s thriving dietary supplement market and aligned with worldwide innovation drivers.

Key Takeaways:

1. Sustained Market Vitality: Demand for premium dietary supplements remains robust across Europe, with functional ingredient innovation driving competition;

2. Technology Breakthroughs: Advanced delivery systems (e.g., Liposomal Technology, Nanoemulsions) dominated conversations, emphasizing bioavailability and efficacy enhancement;

3. Sustainability as Standard: From raw material traceability to eco-packaging, “Organic Certification” and “Carbon Neutrality” have evolved from differentiators to market essentials.

Barcelona Connection:
Bathed in Mediterranean brilliance, the city’s creative spirit perfectly mirrored the expo’s ethos. We rekindled connections with global partners and forged new dialogues with innovators from 30+ countries – all amidst Gaudí’s architectural wonders and the soul of Alhambra.

"Vitafoods Europe remains our industry’s true north," stated Joy-Natural’s Director. "This experience sharpened our focus on tech evolution and sustainability, while revealing greater synergy opportunities between China’s supply chain and European markets."

Moving forward, Joy-Natural will continue to pioneer natural ingredient science, empowering global health innovation with Chinese expertise.