China’s booming Yaoshi Tongyuan (“Food as Medicine”) market is worth $51.5billion ,with an estimated export volume of over $2.3 billion(+22.3% YoY 📈). to European and American markets.,

Why global brands (Human & Pet!) should pay attention:
1. Ancient Wisdom, Modern Science
Ingredients like Astragalus, Reishi, Poria Cocos, and Ginseng have been trusted for millennia — and now, they’re powered by HPLC fingerprinting, clean-label processing, and 3rd-party testing. Think: proven functionality meets modern compliance.

2.Explosive Format Innovation
China’s new stars include:
Grab-and-go elixirs: Yam powder (a online bestseller 🥤)
Functional snacks: Ginseng chocolate, Ejiao collagen bars
Beauty-from-within powders: “Seven Whites” Teas
Pet health boosters: Digestion-support formulas with Chinese Yam or Poria

3.Seamless Lifestyle Integration
These products are part of daily routines — from post-workout sips to skincare regimens — not “medicine time.”

4.Policy Tailwinds
China’s “Food & Drug Dual-use” list now includes 106+ botanicals, creating a clear path for global regulatory alignment.

5.The Opportunity for Brand
This isn’t just a local trend — it’s where natural ingredients, clean label demands, and personalized wellness intersect. It’s part of a global shift toward Food as Medicine.
At Joy-natural, we help global brands in:
Human Nutrition, Pet Food, and F&B
Source premium, compliant ingredients
Develop winning, convenient, science-backed products

* Ready to explore how “Food as Medicine” can power your innovation?